Content Marketing Executive

About the role

Bright Software Group develops software for accountants, payroll bureaus and businesses across the UK, Ireland and India. The Content Marketing Executive develops and delivers content across the full marketing mix (web, blog, social media, email, video and more), working closely with the wider marketing team so that every piece of content reflects the Bright brand, addresses the audience's real challenges and contributes to measurable business outcomes. The role reports to the Marketing Manager.

Key responsibilities

• Develop and execute content marketing strategies aligned to marketing and commercial objectives, maintain a structured content calendar and research industry trends, audience needs and competitor activity.
• Create content across formats (blog articles, website copy, social media, email newsletters, video scripts, infographics) while keeping brand voice consistent and optimising content for search engines through keyword research and SEO best practice.
• Use AI-powered tools to speed up research, drafting and iteration, applying editorial judgement to the output.
• Build distribution plans for each content asset and engage with online communities.
• Track content performance with tools such as Google Analytics, report regularly on engagement, traffic and lead generation, and recommend improvements.

Required profile

• Proven experience in a content marketing or digital marketing role, ideally in a B2B or SaaS environment.
• Excellent writing skills, able to adapt tone for different channels, audiences and formats.
• Solid understanding of SEO principles and experience with content performance analytics tools (Google Analytics or similar).
• Comfortable using AI tools in a content workflow, with the editorial instinct to shape output.
• Highly organised and self-motivated, able to manage multiple projects and deadlines.
• Desirable: experience in accountancy, payroll or fintech; familiarity with marketing automation or CRM platforms (HubSpot or similar); basic video or graphic production skills (Canva, Adobe or equivalent).