Content Marketing Lead

About the role

TransPerfect is seeking a Content Marketing Lead to drive measurable marketing performance through high‑impact content strategy and execution. This role is focused on generating awareness, leads, and pipeline across a diverse global portfolio of solutions, industries, and marketing teams.

Key responsibilities

• Own the strategy for marketing content that drives traffic, engagement, conversion, and pipeline through campaign and digital channels.
• Create content themes, messaging frameworks, and editorial plans aligned to global go‑to‑market priorities.
• Build and manage an SEO‑driven content roadmap using keyword research, buyer intent and performance insights.
• Write and edit product collateral, SEO blogs, landing pages, nurture flows, gated assets and video scripts.
• Produce or guide content for webinars, virtual events, digital campaigns and paid placements.
• Collaborate on sales enablement assets such as e‑brochures, one‑pagers and pitch decks.
• Use data and analytics to track organic traffic, content engagement, lead volume and MQL/SAL quality.
• Drive content syndication and thought‑leadership distribution through earned and paid media placements.
• Mentor junior writers and cross‑functional marketers on content strategy, SEO alignment and storytelling.
• Develop scalable templates, writing standards and editorial workflows for regional and business‑unit consistency.

Required profile

• 5–7 years of experience in B2B content marketing or content strategy, preferably in SaaS, technology or enterprise services.
• Proven track record of delivering marketing results through content across SEO, paid media, campaigns and lead‑gen programs.
• Strong writing and editing skills across digital and marketing formats (blogs, long‑form, landing pages, collateral).
• Experience creating content aligned to funnel stages and persona needs.
• Ability to manage editorial calendars and contribute to multiple campaigns simultaneously.
• Familiarity with tools such as Google Analytics, HubSpot/Marketo, Salesforce, CMS platforms and SEO tools.

Required skills

• Google Analytics
• HubSpot
• Marketo
• Salesforce
• CMS platforms
• SEO tools