Creative Strategy Lead

About the role

We are looking for a Creative Strategy Lead to join Slingshot AI’s marketing team in London. Reporting to the Head of Growth, you will own the end‑to‑end creative loop that brings our mental‑health AI, Ash, to the people who need it.

Key responsibilities

• Own the weekly experiment loop: formulate hypotheses, run A/B tests, analyse results, identify winners and iterate.
• Build a repeatable system for testing cadence, angle library, naming/tagging and a bank of real user language.
• Create winning concepts, write hooks, headlines, overlays and scripts, and scale high‑performing ideas.
• Brief multiple creators at scale, provide sharp feedback and, when needed, produce content yourself.
• Collaborate with media buying on a weekly cadence, read KPIs and challenge buying decisions.
• Develop deep product and audience understanding to guide creative direction.

Required profile

• Hands‑on experience producing assets using AI tools, Figma and CapCut.
• Background moving between paid media and creative, with a proven ability to turn product insight into high‑performing creative.
• Track record writing performance copy for consumer‑focused, subscription‑type products.
• Passionate about mental‑health and able to articulate that motivation.

Required skills

• Figma
• CapCut