CRM Delivery Manager

About the role

Iconic Resourcing is supporting a fast‑growing organisation that is investing heavily in its CRM technology stack. As a CRM Delivery Manager you will become the go‑to specialist for building, testing and optimising customer communications, working primarily with Salesforce and Braze.

Key responsibilities

• Build and deliver CRM campaigns and automated customer journeys within Braze.
• Develop responsive HTML email templates and reusable components from approved designs.
• Own the technical delivery of CRM communications from build and QA through to deployment.
• Work with customer data and segmentation from Salesforce CDP to deliver personalised communications.
• Lead email testing, optimisation and A/B testing to improve campaign performance.
• Collaborate with marketing, design and data teams to ensure accurate and timely delivery.
• Identify opportunities to improve CRM processes, templates and platform capability.

Required profile

• Expert HTML and CSS email development skills with experience building responsive emails from scratch.
• Experience using marketing automation platforms such as Braze, Adobe Campaign, Salesforce Marketing Cloud or similar.
• Strong background in building automated customer journeys and lifecycle communications.
• Confidence translating creative designs into technically robust email builds.
• Excellent attention to detail with a passion for quality, testing and optimisation.
• Collaborative approach and ability to work across multiple teams.

Required skills

• HTML
• CSS
• Braze
• Adobe Campaign
• Salesforce CDP
• Salesforce Marketing Cloud

What we offer

• Competitive salary and exciting benefits.
• Hybrid working model – 4 days onsite, 1 day remote.
• Opportunity to shape a brand‑new in‑house CRM capability.