CRO Manager

About the role

As a Conversion Rate Optimisation (CRO) Manager you will shape how millions of customers interact with Greene King’s digital channels. You will lead optimisation across web, app, booking and outbound channels, fostering a culture of experimentation and data‑driven decision making to boost customer experience and commercial performance.

Key responsibilities

• Define and deliver the CRO strategy across web, app, booking and outbound channels, aligning optimisation activity with business growth objectives.
• Build and embed a robust experimentation framework, ensuring testing is data‑driven, statistically sound and commercially focused.
• Use customer insights, behavioural analytics and journey analysis to identify opportunities that improve conversion and reduce friction.
• Partner with Product, Marketing, UX, Engineering and Analytics teams to optimise customer journeys and maximise channel performance.
• Track, measure and report on optimisation performance, using insights to influence future priorities and drive continuous improvement.

Required profile

• Proven experience leading conversion rate optimisation and experimentation programmes within digital, e‑commerce, retail or hospitality environments.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent collaboration skills to work across cross‑functional teams.

Required skills

• A/B testing
• Multivariate testing

What we offer

• Competitive salary and pension contribution.
• Career development across well‑known brands and apprenticeship programmes.
• Discounts on food, drink, hotels and retail partners for employee and loved ones.
• Employee assistance programme covering mental health, well‑being, financial and legal support.
• Referral bonus of £1,500 per successful hire.
• Wagestream access to earnings before payday.