CRO Manager – Lead CRO & Experimentation

About the role

We’re looking for a commercially minded CRO Manager to lead conversion optimisation and experimentation across a portfolio of UNRVLD clients. The role can be based in Manchester, London or Cardiff and reports to the Head of Experimentation & CRO.

Key responsibilities

• Act as the day‑to‑day CRO lead and trusted optimisation partner for clients.
• Build strong relationships with senior stakeholders and delivery teams.
• Lead client sessions, roadmap discussions and performance readouts.
• Present findings clearly, including unsuccessful or inconclusive results.
• Proactively manage decisions, dependencies and risks to keep programmes moving.
• Use customer, behavioural and commercial evidence to identify and prioritise opportunities.
• Develop and continually evolve focused CRO and experimentation roadmaps.
• Define clear hypotheses, metrics and decision frameworks for experiments.
• Own progress across accounts, coordinating designers, developers, analysts and other specialists.
• Create clear briefs and ensure work is reviewed, approved, launched and measured effectively.
• Use AI to accelerate research, analysis, evidence gathering and reporting.

Required profile

• Experience leading CRO, experimentation or experience optimisation programmes.
• Strong strategic and commercial judgement with ability to turn evidence into prioritised action.
• Excellent organisation and ability to manage multiple accounts or workstreams.
• Strong client‑facing and relationship‑building skills, confident in challenging senior stakeholders.
• Experience coordinating multidisciplinary teams across design, development, analytics and QA.
• Hands‑on experience with a mainstream experimentation platform such as Optimizely or VWO.
• Working knowledge of Google Analytics 4 and ability to identify tracking issues.
• Good statistical understanding and ability to design, evaluate and explain experiments responsibly.
• Commercial awareness beyond conversion rate, including margin, returns and lead quality.
• Confidence communicating difficult, unsuccessful or inconclusive findings constructively.

Required skills

• Optimizely Web Experimentation (OWE) or VWO
• Google Analytics 4 (GA4)
• Statistical analysis for experiment design and evaluation
• AI‑assisted research and reporting tools

What we offer

• Competitive salary
• Hybrid working with a minimum of two days in the office per week
• 25 days leave with a trading scheme
• Pension scheme
• Private healthcare via Bupa
• 9‑day fortnight
• Annual team away days
• Employee Assistance Programme
• Enhanced maternity & paternity leave
• Perkbox benefits and discounts
• Training and development opportunities
• Cycle to work scheme
• Electric vehicle scheme
• Eyecare vouchers and annual flu vaccination