Data & Insights Analyst

About the role

We are looking for a Data & Insights Analyst to join a high‑impact Digital Marketing team within a world‑renowned entertainment brand. You will act as an internal data consultant, turning complex marketing performance data into actionable commercial recommendations and helping optimise digital campaigns for high‑profile media releases.

Key responsibilities

• Build, maintain and own bespoke Tableau reporting solutions and dashboards for internal and external stakeholders.
• Define key performance metrics, establish measurement frameworks and conduct correlation/regression analysis to evaluate marketing effectiveness.
• Support first‑party data strategies across CRM, web analytics and social platforms to improve paid‑digital campaign efficiency.
• Assess and improve data pipelines, resolve reporting delays and collaborate with engineering and data‑science teams to ensure data integrity.
• Upskill marketing teams on self‑service reporting tools to increase data fluency.

Required profile

• 4‑6+ years of experience in data management, analytics and reporting within a direct‑to‑consumer environment (B2C media, streaming, retail or entertainment preferred).
• Problem‑solver mindset focused on business outcomes and commercial impact.

Required skills

• Expert‑level Tableau.
• Working knowledge of Snowflake, Databricks, Datorama, SQL and marketing APIs.
• Understanding of DMPs, DSPs, Meta and Google paid‑media analytics.