Digital Designer

About the role

Primark is looking for a talented Digital Designer to join its expanding digital team. You will create bespoke graphics, assets and templates for CRM, paid media and key marketing campaigns that will be seen globally.

Key responsibilities

• Design and produce campaign imagery, GIFs, typographic overlays and motion graphics for editorial, email, paid media and web channels.
• Develop graphical assets across all Primark departments, ensuring compliance with brand guidelines while pushing creative boundaries.
• Maintain and organise assets within a Digital Asset Management system.
• Collaborate with paid media teams and the wider Brand and Marketing departments to deliver digital marketing creatives for social platforms.
• Propose new ideas and concepts to continuously improve online content.

Required profile

• Degree in Art & Design, Graphic Design or a related field.
• Strong fundamental design skills with industry experience.
• Highly organised, proactive and able to meet deadlines in a fast‑paced environment.
• Customer‑focused with a keen eye for imagery and layout.

Required skills

• Expert proficiency in Adobe Creative Suite – Photoshop, Illustrator, InDesign.
• Knowledge of Adobe Premiere Pro and After Effects.
• Experience with email design tools such as Salesforce Content Builder or similar.
• Ability to create motion graphics and video edits for social media.
• Familiarity with Digital Asset Management systems.