Digital Experience Lead

About the role

We are looking for an experienced Digital Experience Lead to drive a major website rebuild and digital transformation for a leading energy business. You will own the end‑to‑end delivery of a best‑in‑class online experience for thousands of SME customers, working across marketing, IT, agency partners and senior stakeholders.

Key responsibilities

• Lead and coordinate the full lifecycle of a large‑scale website redesign and optimisation programme.
• Manage day‑to‑day digital delivery across agency partners, IT teams, marketing functions and business stakeholders.
• Map customer journeys and drive UX improvements to enhance the online experience for SME customers.
• Oversee SEO, CRO, analytics implementation, A/B testing and conversion tracking.
• Optimise website structure, navigation and content to boost engagement and conversion rates.
• Coordinate pricing integrations, data capture and external data connections.
• Manage content requirements across marketing, regulatory and transactional journeys.
• Support launch planning, user testing, implementation and continuous post‑launch optimisation.
• Ensure alignment between digital experience, campaign activity, content strategy and business objectives.

Required profile

• Proven experience leading website rebuilds, digital transformation programmes or large‑scale digital optimisation projects.
• Strong expertise in customer journey mapping and UX optimisation.
• Solid understanding of SEO, CRO, Google Analytics and digital performance measurement.
• Experience managing multiple stakeholders, including agencies, IT teams, marketing functions and senior leaders.
• Excellent project coordination and delivery skills in fast‑paced environments.

Required skills

• Website redesign and optimisation
• Customer journey mapping
• UX design principles
• SEO and CRO techniques
• Google Analytics implementation and reporting
• A/B testing and conversion tracking
• Content management coordination
• Stakeholder management