Digital Marketing Manager

About the role

We are looking for a Digital Marketing Manager to lead the creation and distribution of digital content across our website, mobile app, and social media channels. You will act as the primary digital marketing contact, ensuring that owned and organic channels support our broader marketing plans and campaign objectives.

Key responsibilities

• Manage owned digital assets including web pages, landing pages, and app content.
• Develop and execute organic content strategies, advising on distribution and optimisation.
• Conduct regular A/B testing and site optimisation initiatives.
• Monitor performance metrics, generate reports, and provide actionable insights.
• Collaborate with cross‑functional teams to integrate digital assets into campaign planning.
• Implement best practices and conduct periodic reviews of digital activities.

Required profile

• Proven experience in a digital marketing environment, preferably within a large organisation.
• Strong analytical mindset with a focus on metrics, reporting and continuous improvement.
• Ability to work autonomously while partnering effectively with stakeholders.

Required skills

• Adobe Experience Manager
• Adobe Campaign suite
• Adobe Analytics
• A/B testing and optimisation techniques