Digital Marketing Manager

About the role

Join a leading professional services firm as a Digital Marketing Manager in London. You will own the digital strategy across multiple service lines, driving lead generation, brand visibility and overall marketing performance through a range of digital channels.

Key responsibilities

• Manage website performance, user experience and conversion optimisation.
• Lead SEO and PPC strategies to maximise online visibility and lead generation.
• Drive paid social performance, with a focus on LinkedIn advertising.
• Support email marketing, automation programmes and customer journey optimisation.
• Develop reporting frameworks and dashboards to measure performance and ROI.
• Manage agency relationships and identify opportunities for digital innovation, automation and AI adoption.
• Collaborate with internal stakeholders to deliver commercially focused marketing initiatives.

Required profile

• Previous experience in a Digital Marketing Manager role or similar.
• Strong knowledge of SEO, PPC, paid social and website optimisation.
• Experience with Google Analytics, Google Ads, Search Console and reporting platforms.
• Familiarity with CMS platforms, email marketing systems and marketing automation tools.
• Analytical ability to translate data into actionable recommendations.
• Excellent stakeholder management and communication skills.
• Experience within professional services is a plus.

Required skills

• SEO
• PPC
• Paid social (LinkedIn advertising)
• Google Analytics
• Google Ads
• Search Console
• CMS platforms
• Email marketing systems
• Marketing automation tools
• Reporting platforms

What we offer

• Opportunity to shape digital strategy in a respected organisation.
• Broad role with significant stakeholder exposure.
• Lead digital innovation, automation and AI initiatives.
• Collaborative environment with strong professional development opportunities.