Digital Marketing Manager

About the role

Insight Select Ltd is seeking an experienced Digital Marketing Manager to lead its digital transformation. You will shape and execute a multi‑channel strategy that drives engagement, acquisition and long‑term retention through data‑led campaigns.

Key responsibilities

• Develop and deliver the digital marketing strategy across website, CRM, email, social media, paid media and marketing automation.
• Lead customer lifecycle marketing, creating personalised and automated campaigns to improve engagement and retention.
• Manage website content, user journeys and digital content governance to ensure an excellent online experience.
• Oversee social media strategy, content planning and channel performance while supporting PR, events and brand awareness initiatives.
• Monitor campaign performance using analytics and data insights to optimise activity and deliver measurable results.
• Coach and mentor colleagues, manage external agencies and drive continuous digital improvement.

Required profile

• At least five years' experience in a digital marketing role with responsibility for multi‑channel campaigns.
• Strong background in email marketing, CRM, lifecycle marketing and automation platforms.
• Experience managing digital agencies and website development using CMS platforms such as Drupal.
• Advanced analytical skills with tools like Google Analytics or HubSpot.
• Solid understanding of SEO, PPC, content marketing, social media and AI‑driven marketing tools.
• Organised, collaborative and commercially minded with excellent stakeholder management.

Required skills

• Email marketing platforms
• CRM systems
• Marketing automation tools
• Google Analytics
• HubSpot
• Drupal CMS
• SEO
• PPC
• Content marketing
• Social media management
• AI‑driven marketing tools

What we offer

• Salary £50,000‑£55,000 per year
• 25 days annual leave plus bank holidays
• Life insurance
• Pension contribution
• Hybrid working (3 days in office, 2 days remote)