Digital Marketing Manager – Manufacturing

About the role

We are seeking a Digital Marketing Manager to lead and optimise digital campaigns for a fast‑growing SME in the manufacturing sector. The role focuses on enhancing online visibility, driving lead generation, and supporting the company’s commercial strategy.

Key responsibilities

• Develop and implement digital marketing strategies to boost online presence.
• Manage and optimise social media channels, email marketing, and website content.
• Monitor and analyse performance metrics, delivering actionable insights and ROI reports.
• Coordinate with internal teams to ensure brand consistency across all digital platforms.
• Identify, evaluate, and manage digital marketing tools and resources.
• Stay abreast of industry trends and introduce innovative marketing approaches.

Required profile

• 3‑5+ years of experience in a digital marketing role, preferably B2B.
• Proven track record of managing digital campaigns and tools.
• Hands‑on experience with social media, email marketing and website management.
• Strong analytical ability to interpret data and optimise performance.
• Excellent communication, organisational skills and a creative mindset.
• Ability to work autonomously on-site five days a week.

Required skills

• Digital marketing campaign management
• Social media management
• Email marketing
• Website management
• Digital analytics and reporting

What we offer

• Salary up to £55,000 (experience dependent)
• 25 days of holiday leave
• Permanent contract
• On‑site role in Merseyside, North West England