Digital Marketing Manager – Website & Performance

About the role

Join a fast‑growing investment management firm as the Digital Marketing Manager responsible for the company website and performance marketing. Based in London with hybrid working, you will lead the digital team in making the website a core platform for product discovery, investor education, and lead generation.

Key responsibilities

• Own day‑to‑day management, optimisation and performance of the corporate website, including landing pages, fund pages and campaign pages.
• Collaborate with marketing, content, research, product, sales, compliance and external agencies to ensure accurate, compliant and effective website content.
• Improve navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
• Lead SEO activities – technical SEO, on‑page optimisation, content optimisation and organic search reporting.
• Monitor and improve rankings for strategic terms related to ETFs, thematic investing, commodities and other priority themes.
• Develop the company’s AI search and Generative Engine Optimisation (GEO) strategy, ensuring content is structured for AI discoverability.
• Produce website and search performance reports using Google Analytics, Google Search Console and Looker Studio.
• Support product launches and marketing campaigns with high‑performing website journeys.

Required profile

• Proven experience managing corporate websites and driving performance marketing results.
• Strong understanding of SEO, AI‑driven search and GEO techniques.
• Ability to work cross‑functionally with diverse stakeholders while maintaining compliance standards.
• Up‑to‑date knowledge of digital trends and best practices.

Required skills

• Google Analytics
• Google Search Console
• Looker Studio
• SEO (technical, on‑page, content optimisation)
• AI search and Generative Engine Optimisation (GEO)

What we offer

• Hybrid working model in a high‑growth investment platform.
• Opportunity to shape a newly created, high‑profile digital function.
• Exposure to global investment products and innovative digital strategies.