Digital Trade Marketing Executive

About the role

We are looking for a Digital Trade Marketing Executive to join our fast‑growing foodservice business. In this role you will drive demand and accelerate sales through digital‑first trade marketing initiatives across the UK and Ireland, working at the intersection of sales, marketing and our distributor network.

Key responsibilities

• Develop and implement digital trade marketing plans aligned with commercial and category growth targets.
• Deliver and optimise customer lifecycle marketing, including lead generation, CRM journeys and multi‑channel campaigns (email, SMS, WhatsApp).
• Manage brand visibility on wholesaler digital touch‑points, retailer portals and e‑commerce platforms.
• Lead trade marketing collaborations with key customers to strengthen our branded presence on their digital channels.
• Support SEO, GEO, SGE, AEO and Google Ads campaigns, handling setup, optimisation and reporting.
• Monitor, analyse and report on digital KPIs, turning insights into actionable recommendations.
• Identify AI and automation opportunities to improve efficiency and personalisation.

Required profile

• Proven experience in a digital trade marketing role within an FMCG environment.
• Hands‑on delivery across website content, SEO, email, paid search and campaign reporting.
• Strong analytical mindset with a focus on measurable ROI.
• Ability to collaborate with internal sales, category, marketing and supply‑chain teams as well as external distributors and operators.

Required skills

• SEO
• Google Ads
• CRM platforms
• Marketing automation tools
• Email, SMS and WhatsApp campaign management
• AI and automation technologies

What we offer

• Well‑equipped home workspace supporting remote work.
• Opportunity to join a top‑5 global market leader with ambitious growth plans.
• Collaboration with 2,500 colleagues worldwide.