Director, Lifecycle Marketing

About the role

Are you passionate about building lifecycle marketing strategies that create value across the entire customer journey? This role leads the strategy, operating model, and performance of Academic & Government lifecycle programs for Elsevier’s Research Marketing organization.

Key responsibilities

• Lead lifecycle strategy, portfolio roadmap, and prioritization across programs and web experience.
• Own lifecycle and web KPIs, testing agenda, and insight loop for continuous optimization.
• Ensure cross‑functional operating model and alignment across Audience, Product, Customer Success, and Digital Ops.
• Drive pipeline progression, adoption, expansion, and renewal‑support outcomes.
• Build team capability through mentorship, coaching, and leadership development.
• Inform marketing tech stack roadmap in partnership with Digital Ops and tech teams.
• Report into VP of Demand & Lifecycle Marketing and deliver scalable, always‑on programs.

Required profile

• Strong experience leading lifecycle or demand marketing teams in complex, matrixed environments.
• Proven ability to translate strategy into scalable programs and consistent execution across teams and regions.
• Commercial, martech, and measurement fluency.
• Excellent stakeholder leadership and people‑management focus on coaching and capability development.

What we offer

• Flexible working hours to match personal productivity peaks.
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.
• Commitment to a fair and accessible hiring process with accommodations for disabilities.