Director of Social & Commercial Content

About the role

Pubity Group is seeking a Director of Social & Commercial Content to lead its Social Activation team. The role sits at the intersection of commercial and social functions, overseeing branded content performance across the group's digital properties. You will manage a global team and ensure the brand’s creative output resonates with audiences and partners.

Key responsibilities

• Drive performance of branded content across Pubity Group’s pages, maintaining quality and exploring new formats.
• Lead and develop a global Social Activation team, set clear goals, oversee development, and implement processes and tools for independent operation.
• Run weekly branded campaign feedback sessions and monthly meetings with the commercial function to keep editorial and commercial aligned.
• Collaborate with editorial to push innovative placements and stay informed on performance trends.
• Educate commercial stakeholders on social activation insights and results.

Required profile

• Proven leadership experience managing cross‑functional, globally distributed teams.
• Strong understanding of social media ecosystems and branded content performance metrics.
• Ability to translate data‑driven insights into creative strategies.
• Excellent communication skills to align editorial, commercial and brand partners.
• Strategic mindset with a focus on delivering measurable results.

Required skills