Email Marketing Manager
ctidigital · Manchester
Job description
About the role
As the Email Marketing Manager you will craft and execute data‑driven email campaigns that drive measurable growth for our clients. You will own strategy, optimisation and client relationships while collaborating across the Growth team.
Key responsibilities
- Design and implement email marketing campaigns focused on acquisition, retention and engagement.
- Analyse performance metrics to optimise open rates, click‑through rates and conversions.
- Leverage advanced segmentation and personalisation to deliver tailored experiences.
- Develop and manage automated email workflows and maintain consistent touchpoints.
- Collaborate with Growth, marketing, sales, tech and creative teams to align email strategy with broader initiatives.
- Ensure compliance with GDPR and industry best practices for deliverability and brand integrity.
- Act as a trusted advisor to clients, providing strategic guidance and insights.
Required profile
- Proven expertise with email platforms such as DotDigital, Hubspot or Mailchimp.
- Strong data‑management skills, including importing, integrating and analysing data.
- Experience conducting email audits, running client workshops and developing strategic plans.
- Technical ability to design, test, execute campaigns and ensure GDPR compliance.
- Excellent client‑facing communication and relationship‑building skills.
Required skills
- DotDigital
- Hubspot
- Mailchimp
- Email automation and workflow tools
What we offer
- 28 days annual leave plus bank holidays.
- Hybrid working – two days a week in the office.
- Six days per year for continuing professional development.
- Workplace nursery scheme.
- Health cash plan.
- Cycle‑to‑work scheme.
- Flexible working hours.
- Employee well‑being and mental health programme.
- Relaxed office environment with office dogs welcome.
- Free breakfast every Monday and regular company socials.
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Published 5 days ago
Expires 1 month from now
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ctidigital
Manchester