EU SEO Specialist

About the role

The EU SEO Specialist will lead the planning, delivery, and optimisation of SEO strategies across European websites for a leading apparel retailer. Reporting to the Head of Digital Marketing and managing an SEO Coordinator, the role collaborates with internal stakeholders and external agencies to boost organic visibility, traffic, and revenue. Fluency in French, Dutch, German, Spanish or Danish (B2 level or above) is essential.

Key responsibilities

• Support the development and execution of the European SEO roadmap, prioritising high‑impact initiatives.
• Analyse SEO performance across core European markets, tracking traffic, keyword rankings, conversions and revenue.
• Identify and resolve technical SEO issues and page‑performance challenges to improve website health.
• Use local search insights to support content localisation and optimisation for each market.
• Benchmark SEO performance across regions and share best practices.
• Produce regular SEO performance reports with actionable recommendations for stakeholders.
• Stay up to date with Google algorithm updates, SEO tools and emerging industry trends.

Required profile

• Hands‑on technical SEO experience, preferably within eCommerce, marketplace, in‑house or agency environments.
• Experience at SEO Manager or Senior Executive level with ownership of projects and results.
• Proven track record of developing and executing SEO strategies that increase organic traffic and revenue.
• Experience working on international or multilingual websites across multiple European markets.
• Fluency in French, Dutch, German, Spanish or Danish, both written and spoken.
• Strong commercial understanding of SEO and ability to translate insights into eCommerce growth opportunities.
• Comfortable collaborating with cross‑functional and international teams across SEO, marketing, content, technology and eCommerce.

Required skills

• Keyword research
• Content optimisation
• Technical SEO
• Performance reporting
• Data analysis

What we offer

• Head‑office based role (4 days in office)
• Subsidised café
• Discount across the entire group
• Contributory pension scheme
• Business LTIP goals
• Subsidised gym membership