Fire Alarm Sales Manager – East Midlands

About the role

We are seeking an experienced Sales Manager to lead our fire alarm and security sales team in the East Midlands. The role combines strategic leadership with hands‑on selling, supporting both new business development and the management of existing accounts.

Key responsibilities

• Lead and develop a team of sales managers and administrators focused on fire alarm, fire safety and security solutions.
• Drive revenue growth through new business acquisition and expansion of existing client relationships.
• Collaborate with the MD to set sales targets, forecast performance and report progress.
• Oversee the delivery of proposals, quotations and contract negotiations.
• Ensure compliance with industry standards such as FIA, BAFE, NSI and SSAIB.

Required profile

• Proven experience in fire alarm or fire & security sales at manager or director level.
• Track record of leading sales teams and achieving targets in the UK market.
• Strong understanding of fire detection, alarm installation and maintenance engineering.
• Ability to work from the East Midlands office and travel locally as needed.

Required skills

• Fire Alarm systems

What we offer

• Competitive base salary £60,000‑£80,000 plus uncapped OTE.
• Vehicle allowance or company car option.
• Supportive senior management and a stable, high‑performing team.
• Flexible benefits package tailored to experience.