Freelance Hospitality Marketer for New Bar Launch in Farringdon

About the role

We are seeking a freelance hospitality marketer to shape the brand and launch strategy for a new bar in Farringdon, London. The role is part‑time (1‑2 days per week) on a £2‑3k per month retainer, helping drive early buzz and customer acquisition.

Key responsibilities

• Develop brand identity, tone of voice and comprehensive launch marketing plan.
• Build awareness across social media, content and digital channels.
• Form partnerships with local offices, businesses and community groups.
• Lead PR outreach to London consumer and lifestyle media.
• Plan and execute local promotions and customer‑acquisition activities.
• Coordinate photography, videography and content creation.
• Track performance metrics and recommend optimisation.

Required profile

• Proven experience in hospitality marketing, preferably bars or nightlife.
• Strong knowledge of Farringdon and central London audiences.
• Ability to work independently, generate ideas quickly and manage multiple channels.
• Experience shaping early‑stage venue concepts.

Required skills

• Brand strategy development
• Social media strategy and execution
• Public relations and media outreach
• Partnership and community engagement
• Content creation coordination (photography, videography)

What we offer

• £2,000‑£3,000 per month retainer.
• Flexible 1‑2 days per week onsite work.
• Potential for continued work on future venue projects.