General Store Manager – Flagship Retail Store

About the role

We are seeking an experienced General Store Manager to lead our flagship fashion and lifestyle store in Central London. You will be responsible for delivering outstanding commercial results while creating a memorable customer experience.

Key responsibilities

• Recruit, develop, coach and motivate a team of 40+ colleagues.
• Design and execute commercial strategies to exceed sales and profitability targets.
• Use data and insight to identify growth opportunities and respond to market trends.
• Oversee all store operations, ensuring efficiency, compliance and high standards.
• Build a strong leadership pipeline through succession planning and continuous development.

Required profile

• Proven track record as a General Store Manager managing large, high‑volume retail teams.
• Commercially focused with strong understanding of KPIs, sales and profitability.
• Passionate about delivering exceptional customer service.
• Excellent communicator who can inspire and develop high‑performing teams.
• Adaptable and results‑driven in a fast‑paced retail environment.

Required skills

What we offer

• Competitive salary with performance‑related bonus.
• Career progression within a growing retail business.
• Collaborative, supportive environment where ideas are valued.
• Ongoing training and professional development.