Global Product Marketing Lead – Buyside & CEIC

About the role

We are looking for a senior marketer to own the global product marketing strategy for CEIC and to lead ISI’s buyside marketing for the quant, portfolio management and macro strategy community. The role combines strategic direction with hands‑on execution, working closely with product, research, sales and regional teams.

Key responsibilities

• Define and execute CEIC’s global product messaging, positioning and competitive differentiation across core use cases and premium databases.
• Design, launch and optimise multi‑channel campaigns (email, social, digital ads, PR, webinars and events) for both CEIC and ISI buyside audiences.
• Manage the end‑to‑end distribution of weekly thought‑leadership content, turning research into structured campaigns.
• Own SEO/SEM performance with an agency and the global martech lead, tracking MQL‑to‑ACV metrics in HubSpot and Salesforce.
• Co‑ordinate the developed‑markets events calendar, prioritising sponsorships and conferences based on ROI.
• Provide sales enablement assets such as product one‑pagers, persona‑specific messaging and competitive positioning.

Required profile

• 7+ years of global product or B2B marketing experience in financial services, asset management, fintech or data‑analytics businesses.
• Deep understanding of quantitative and macro‑economic workflows used by institutional investors.
• Proven ability to set go‑to‑market direction while also executing campaign details personally.
• Strong communication skills, comfortable presenting to senior leadership and collaborating across product, research and sales teams.

Required skills

• HubSpot – campaign building, deployment and performance measurement.
• Salesforce – pipeline tracking and reporting.

What we offer

• Opportunity to shape the marketing voice of a fast‑growing global intelligence provider.
• High‑visibility seat with direct interaction with senior leadership and the CMO.
• Career progression path toward Head of Marketing based on performance.
• Work with a diverse, globally distributed team spanning Europe, the Americas and Asia.