Growth Marketing Manager

About the role

An exciting opportunity has arisen for a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data‑led marketing strategies that generate high‑quality leads, expand market reach and support sustainable business growth.

Key responsibilities

• Develop and deliver a data‑driven growth marketing strategy to increase lead generation, customer acquisition and revenue across the medical division.
• Manage and optimise multi‑channel campaigns across paid search, social media, email, SEO and other digital channels to maximise performance and ROI.
• Identify and test new growth opportunities, acquisition channels and partnership initiatives to support business targets.
• Analyse campaign performance, customer behaviour and growth metrics, using data, insights and A/B testing to improve conversion rates.
• Collaborate with sales, product, CRM and marketing teams, as well as external agencies, to deliver engaging campaigns and enhance the customer journey.
• Monitor KPIs, report on performance and provide recommendations for continuous improvement and long‑term growth.

Required profile

• Proven experience in growth, digital or campaign marketing with a track record of measurable business growth.
• Experience developing and executing customer acquisition strategies that generate leads, increase engagement and drive revenue.
• Strong analytical skills using data, performance metrics and A/B testing to optimise campaigns.
• Hands‑on knowledge of digital marketing channels, including SEO, PPC, paid media, social media, content marketing and marketing automation tools.
• Excellent communication and stakeholder‑management abilities to collaborate across teams and external partners.
• A commercial, proactive and innovative mindset, comfortable testing new ideas in a fast‑paced environment.

Required skills

• SEO
• PPC
• Paid media
• Social media
• Content marketing
• Marketing automation tools
• A/B testing

What we offer

• Annual bonus to recognise your contribution.
• 28 days holiday plus a culture day.
• Flexible hybrid working (typically 2 days in the office per week).
• Company pension scheme – matched plus 2% (up to 10%).
• Free secure underground Birmingham city centre parking (subject to availability, weekend use included).
• Salary sacrifice schemes including PMI, electric vehicle leasing and cashback on everyday essentials.
• Enhanced family leave and two volunteering days.