GTM Engineer – London

About the role

The GTM Engineer will sit at the front of Holistic AI’s revenue funnel, generating and qualifying demand for the enterprise AI governance platform. Working closely with both Marketing and Sales, you will create a high‑quality pipeline through outbound outreach, inbound follow‑up and campaign support.

Key responsibilities

• Generate and qualify opportunities for Account Executives via outbound and inbound motions.
• Run structured outreach sequences and follow up on marketing‑sourced interest.
• Support demand‑generation campaigns, including email, event follow‑up and content‑led offers.
• Qualify prospects against the Ideal Customer Profile and book discovery meetings.
• Maintain clean CRM records and ensure smooth handoffs to Sales.
• Provide market feedback to Product Marketing and Growth teams.
• Continuously refine targeting and messaging based on conversion data.

Required profile

• Experience in demand generation, BDR/SDR or early‑stage B2B SaaS sales development.
• Strong written outreach skills and confidence in phone/video conversations.
• Organised follow‑up habits and comfort using CRM tools.
• Curiosity about AI governance and enterprise buyers in risk, compliance and technology.
• Resilience, coachability and a metrics‑aware approach to pipeline.
• Professional judgement when representing Holistic AI to prospects.

What we offer

• Indicative salary of £75,000 per year.
• Competitive benefits package (details shared during the hiring process).