Head of Customer Advocacy - Europe, GB & Ireland

About the role

Siemens Healthineers is looking for a Head of Customer Advocacy for Europe, covering Great Britain and Ireland. The role develops and runs customer advocacy programs that strengthen market credibility, validate product positioning and support commercialization of the Digital Oncology portfolio. It acts as the bridge between customers and the business, turning customer insights, clinical evidence, outcomes data and customer experiences into market narratives, validated claims, differentiated go-to-market strategies and measurable business impact. The position leads advisory boards, advocacy programs, consortium initiatives, evidence generation, claims validation and customer reference strategies, working with Product Marketing, Commercial Strategy, Clinical, Product Management, Communications, Regional Marketing, Regional Sales, Strategic Partnership Managers and Executive Leadership.

Key responsibilities

• Develop and run the customer advocacy strategy, build a network of customer champions and references, and set up scalable advocacy programs
• Own the strategy, governance and execution of the Digital Oncology advisory board, including annual engagement plans and recruitment of key stakeholders
• Lead evidence generation: case studies, workflow analyses, outcomes assessments, value realization studies and ROI frameworks, and maintain an evidence repository
• Set up and manage processes for validating product and marketing claims, with Legal, Clinical, Regulatory, Product and Marketing teams
• Lead customer consortiums and collaborative innovation programs, and run customer reference and thought leadership programs
• Support executive customer engagement, VIP visits and Customer Experience Center programs
• Work with Product Marketing, Commercial Strategy, Product Management, Regional Marketing and Sales, and Strategic Partnership Managers

Required profile

• Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Radiotherapy or a related field
• Experience in customer advocacy, product marketing, healthcare marketing, commercialization or clinical strategy
• Experience in healthcare technology, oncology, digital health, SaaS, clinical software or healthcare services
• Demonstrated experience leading advisory boards, advocacy programs or evidence-generation initiatives
• Strong executive presence and excellent communication, facilitation, stakeholder management and strategic planning skills

Preferred qualifications

• Experience in oncology, radiation oncology, medical oncology or healthcare workflow technology
• Familiarity with clinical evidence generation, outcomes research, value realization programs or claims substantiation
• Experience with SaaS, on-premise software, managed services or healthcare technology solutions
• Experience managing customer reference programs, thought leadership initiatives, consortiums or collaborative innovation programs