Head of Digital Marketing

About the role

We are seeking a senior, commercially‑focused Head of Digital Marketing to lead the digital ecosystem for a fast‑growing hospitality group with premium venues across Central London. You will own acquisition, conversion and retention strategies, turning data into measurable business growth.

Key responsibilities

• Develop and execute high‑performing paid media strategies across search, social and retargeting, optimising ROI and budgets.
• Own website performance, UX and CRO initiatives to improve booking journeys and conversion rates.
• Lead the long‑term SEO strategy, working with agency partners to boost rankings, traffic and revenue.
• Design and manage CRM acquisition and retention programmes, enhancing segmentation, automation and personalised communications.
• Collaborate with senior stakeholders, translate analytical insights into commercial actions, and produce clear performance reporting.
• Manage external agency relationships, challenge performance and drive continuous improvement across all digital channels.

Required profile

• Proven experience leading digital marketing for hospitality or consumer‑facing brands.
• Strong commercial acumen with a track record of delivering revenue‑focused digital growth.
• Analytical mindset able to turn data into actionable strategies.
• Excellent stakeholder management and ability to influence senior leadership.

Required skills

What we offer

• Competitive salary of £70‑80k plus a benefits package.
• Monday‑to‑Friday schedule with flexibility.
• Opportunity to shape the digital future of a premium hospitality portfolio.
• Collaborative environment with senior leadership support.