Head of Impulse

About the role

The Head of Impulse will own the commercial strategy for the UK’s impulse and on‑the‑go channels across a leading chilled‑food brand. Reporting to senior commercial leadership, you will drive growth in convenience, wholesale, foodservice, travel, leisure, hospitality and discounter environments.

Key responsibilities

• Define and execute the long‑term commercial strategy for impulse channels across the UK.
• Identify high‑potential routes to market, strengthen existing partnerships and secure new commercial opportunities.
• Lead, coach and develop a small high‑performing team responsible for key routes to market.
• Build robust annual sales plans, forecasts and commercial strategies aligned with ambitious growth targets.
• Collaborate cross‑functionally with marketing and revenue‑growth teams to optimise channel performance.
• Represent the business with key customers, distributors and industry stakeholders.

Required profile

• Proven senior leadership experience in impulse/OOH sales within branded FMCG, preferably food or beverages.
• Deep understanding of UK routes to market including convenience, wholesale and foodservice.
• Track record of delivering channel growth and executing commercial strategy.
• Strong commercial acumen with excellent negotiation and relationship‑building skills.
• Experience managing and developing high‑performing commercial teams.

Required skills

• Impulse/OOH sales leadership
• Branded FMCG commercial expertise
• Route‑to‑market strategy
• Team leadership and development
• Negotiation and partnership management

What we offer

• Hybrid working – South East office base.
• Competitive salary £90,000‑£100,000 per year.
• Car allowance, bonus up to 15% of salary.
• Matched pension scheme and private healthcare.