Head of Marketing Analytics

About the role

This is a high‑impact, senior leadership position within a global digital business. You will shape the future of marketing measurement, working closely with senior stakeholders to influence media investment, commercial strategy and overall business growth.

Key responsibilities

• Lead the strategy, design and evolution of the Marketing Mix Modelling (MMM) framework.
• Develop an end‑to‑end marketing measurement strategy covering MMM, incrementality, attribution, experimentation and forecasting.
• Build business cases that demonstrate the commercial impact of increased marketing investment and present recommendations to finance and senior global stakeholders.
• Partner with media, performance marketing, commercial and marketplace teams to optimise channel investment and performance.
• Use SQL to build robust datasets that underpin modelling, reporting and insight generation.
• Translate complex analytical outputs into clear, commercially focused recommendations for executive stakeholders.
• Develop dashboards, measurement frameworks and playbooks that create long‑term value beyond the contract.
• Act as the primary point of contact for internal stakeholders and external measurement partners, ensuring alignment across the business.

Required profile

• Proven experience leading Marketing Analytics or Marketing Science functions at a head or lead level.
• Deep expertise in Marketing Mix Modelling, econometrics, incrementality testing, attribution and marketing effectiveness.
• Demonstrated ability to design and implement end‑to‑end measurement strategies in complex organisations.
• Strong commercial acumen with a track record of influencing senior finance and business leaders.

Required skills

• Marketing Mix Modelling (MMM)
• Econometrics
• Incrementality testing
• Attribution modelling
• SQL