Head of New Client Growth

About the role

This senior leadership position is responsible for driving new client growth across Business & Commercial Banking. You will shape how the organisation attracts, converts and onboards new clients at scale, working closely with Marketing, Product, Digital and Operations.

Key responsibilities

• Define and lead the new client growth strategy, setting priorities, investment and delivery roadmap.
• Shape market positioning and demand generation in partnership with Brand and Marketing.
• Own acquisition performance across digital channels, including website, campaigns and conversion optimisation.
• Lead end‑to‑end funnel performance from awareness through onboarding and early engagement.
• Identify and deliver improvements to client journeys to reduce friction and increase conversion.
• Use client, market and performance insight to prioritise opportunities and drive continuous improvement.
• Build and scale partnership channels to increase high‑quality client inflow.
• Influence senior leaders, align teams and ensure agile delivery with measurable outcomes.
• Ensure all growth activity meets risk, regulatory and client outcome expectations.

Required profile

• Proven experience driving scaled growth in customer acquisition within financial services, preferably for small and medium businesses.
• Track record of delivering client growth or acquisition strategies at scale.
• Strong understanding of digital marketing and acquisition techniques, including SEO, PPC and social media.
• Experience leading digital and AI‑driven client journeys and using AI to automate processes.
• Experience acquiring clients through intermediaries and partnership incentives.

Required skills

• SEO
• PPC (pay‑per‑click) advertising
• Social media advertising
• AI‑enabled product leadership
• Digital marketing analytics

What we offer

• Competitive salary discussed at interview
• Hybrid working model (minimum two days per week onsite)
• Opportunity to shape growth for a major banking group
• Access to cutting‑edge technology and data‑driven decision making