Head of Performance Marketing

About the role

This is an opportunity to shape the performance marketing strategy of a fast‑growing direct‑to‑consumer subscription business with a highly engaged customer base. Joining at a pivotal stage of growth, you will have the autonomy to define the roadmap, influence senior leadership decisions, and drive measurable commercial impact across acquisition, retention and customer lifetime value.

Key responsibilities

• Owning and evolving the performance marketing strategy across paid social, search and emerging digital channels.
• Leading, developing and mentoring an existing performance marketing team.
• Connecting channel performance to wider business objectives including customer acquisition, retention, subscription growth and lifetime value.
• Evaluating current agency partnerships, channel investment and operational models.
• Identifying opportunities to optimise the balance between in‑house capability and external agency support.
• Partnering closely with CRM, Ecommerce, Brand, Creative and Product teams to drive integrated growth initiatives.
• Developing measurement frameworks that go beyond platform reporting and focus on commercial outcomes.
• Providing senior stakeholders with strategic recommendations on investment priorities, channel effectiveness and future capability requirements.
• Monitoring performance against key commercial metrics including CAC, LTV, ROAS and customer payback periods.
• Helping define the long‑term structure and evolution of the performance marketing function.

Required profile

• Strong leadership experience within performance marketing in a DTC, subscription, ecommerce or consumer‑focused environment.
• Proven ability to develop performance marketing strategy while maintaining visibility of execution and results.
• Strong commercial understanding of customer acquisition, retention, lifetime value and subscription economics.
• Experience managing paid media channels including Meta, Google, TikTok and other digital acquisition platforms.
• Knowledge of attribution, incrementality testing and measurement frameworks.
• Ability to influence senior stakeholders and provide data‑driven commercial recommendations.
• Experience evaluating agency relationships and operating models.
• Collaborative approach with experience working across marketing, ecommerce, product and customer functions.
• Comfortable using analytics and performance insights to guide strategic decisions.

Required skills

• Meta
• Google
• TikTok

What we offer

• Performance‑related bonus.
• Comprehensive benefits package.
• Hybrid working model with flexibility.
• Opportunity to build and shape a growing function.
• Significant exposure to senior leadership and strategic decision‑making.
• Clear progression opportunities as the business continues to grow internationally.