Head of Sales – Lead High‑Performing Team

About the role

Our client, a fast‑growing brand in the North West, is seeking a Head of Sales to lead and develop a high‑performing inbound and outbound sales team. You will be responsible for driving sustainable revenue growth while enhancing customer lifetime value.

Key responsibilities

• Lead, motivate and develop a team of 10 sales advisors through coaching, training and performance management.
• Own the sales strategy across inbound and outbound channels, ensuring every opportunity is maximised.
• Improve commercial performance by increasing conversion rates, average order value and order volume while protecting gross margins.
• Implement best‑in‑class sales techniques, objection handling and call quality standards.
• Monitor KPIs, provide feedback, create development plans and recognise achievements.
• Enhance CRM usage, lead management processes and overall customer experience.
• Collaborate cross‑functionally with Marketing, Commercial, Operations and Finance to optimise lead quality, pricing, service levels and margin forecasting.
• Recruit, onboard and develop future sales talent.

Required profile

• Proven experience leading a high‑performing sales team in a fast‑paced commercial environment.
• Strong coaching, mentoring and people‑leadership abilities.
• Track record of improving conversion rates and overall commercial performance.
• Commercially astute with a solid understanding of balancing revenue growth and margin.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Hands‑on leadership style and strong work ethic.
• Confidence collaborating with cross‑functional stakeholders.
• Experience in e‑commerce, retail, horticulture or similar customer‑focused sectors is a plus.

Required skills