Head of Sales – Power Distribution

About the role

We are seeking a Head of Sales to lead our Power Distribution business in Leeds. This senior position will drive strategic sales initiatives, manage key accounts and collaborate closely with engineering, marketing and commercial teams to grow revenue in the electrical power supply sector.

Key responsibilities

• Create and execute strategic sales plans aligned with business objectives.
• Support Regional and National Sales Managers in lead generation, opportunity progression and order closure.
• Own and develop a portfolio of key accounts, negotiating and closing major contracts.
• Promote effective use of the CRM system to ensure transparency and coordinated effort across teams.
• Forecast sales, manage pipeline, and meet agreed order targets and KPIs.
• Coach, train and motivate the sales team, conducting regular 1:1 meetings and performance reviews.
• Monitor competitor activity and ensure marketing‑generated leads are followed up.
• Represent the company at industry events, exhibitions and CPD sessions across the UK and Europe.

Required profile

• Minimum 10 years of technical sales experience, preferably in Electrical Power Supply or LV/HV switchgear.
• Proven track record of achieving sales targets and managing large, complex accounts.
• Strong leadership and people‑management capabilities.
• Excellent analytical skills for forecasting and KPI monitoring.

Required skills

• CRM systems proficiency