Junior Creative Strategist – DTC Performance Agency

About the role

We are seeking a Junior Creative Strategist to join a fast‑growing UK‑based performance marketing agency that scales DTC ecommerce brands. You will own the creative output for a portfolio of client accounts, guiding ideas from research to launch while working remotely with overlap in UK business hours.

Key responsibilities

• Own creative strategy for 4‑8 DTC client accounts.
• Produce 10‑20+ creative briefs per client each month (static, video, UGC).
• Analyse ad performance data to identify winning angles, hooks, and formats.
• Research competitors and trends across Meta Ad Library, TikTok Creative Center, and organic social.
• Write ad copy, headlines, and hooks that convert.
• QA all creative output for copy accuracy, brand consistency, and platform specifications.
• Collaborate with media buyers to align creative with campaign objectives and ROAS targets.
• Manage the creative pipeline from brief through to ad launch.
• Stay ahead of platform changes, creative trends, and DTC best practices.

Required profile

• 2+ years experience in paid social creative strategy, preferably at a performance marketing or DTC agency.
• Proven ability to produce high‑volume, high‑quality creative briefs.
• Strong understanding of direct‑response advertising and conversion drivers.
• Fluent in Meta Ads, TikTok Ads and performance metrics (CTR, hook rate, hold rate, ROAS).
• Excellent copywriting skills for scroll‑stopping hooks and CTAs.
• Analytical mindset using data to inform creative decisions.
• Highly organised, able to juggle multiple clients and tight deadlines without quality loss.
• Self‑motivated and proactive, spotting opportunities before being asked.

Required skills

• Meta Ads platform
• TikTok Ads platform
• Google Ads creative best practices
• Performance metrics analysis (CTR, ROAS, hook rate, hold rate)
• Airtable
• Google Sheets
• Creative project management tools

What we offer

• Salary £35k‑£45k per year
• Performance bonuses up to £15k per year
• Full‑time permanent contract
• Remote work with UK time‑zone overlap