Lifecycle Marketing Coordinator

About the role

LONDONTOWN is looking for a Lifecycle Marketing Coordinator to help scale its retention and lifecycle marketing initiatives across email, SMS, loyalty, subscriptions, B2B and international markets. The role sits at the intersection of marketing, operations and AI, offering hands‑on experience with leading technology platforms.

Key responsibilities

• Maintain marketing calendars, coordinate timelines, approvals and launch readiness across teams.
• Support planning and execution of email and SMS campaigns, ensuring QA for accuracy, personalization, segmentation and mobile experience.
• Assist with campaign setup, segmentation, deployment and performance tracking.
• Support loyalty, subscription and B2B lifecycle initiatives, including reporting, analysis and optimisation.
• Contribute to testing, process‑improvement and automation projects.

Required profile

• 1–3 years of experience in email, SMS, loyalty or lifecycle marketing.
• Exceptional attention to detail and strong organisational abilities.
• Proven ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Proficiency with Google Sheets or Excel.

Required skills

• Google Sheets / Excel
• AI tools such as ChatGPT or Claude
• Marketing platforms like Klaviyo or Attentive
• Basic HTML

What we offer

• Opportunity to shape a fast‑growing retention function.
• Exposure to cutting‑edge marketing technology and AI tools.
• Collaborative, international environment.