Manager, Marketing AI Transformation

About the role

Artificial Intelligence is fundamentally changing how modern marketing organisations operate. In this role you will identify where AI can create the greatest business impact, redesign workflows, implement AI‑enabled ways of working and help every marketer become significantly more productive.

Key responsibilities

• Define Marketing’s AI strategy and own the transformation roadmap, identifying high‑impact opportunities.
• Redesign core marketing workflows using AI, automation and intelligent systems to eliminate manual work.
• Develop practical frameworks, playbooks and training that enable every marketer to use AI confidently.
• Partner with internal and external teams to implement AI agents, workflow automations and productivity tools.
• Define success metrics, track adoption and demonstrate measurable improvements in efficiency and business impact.
• Collaborate with Product, Engineering, Security, IT and Operations to ensure AI solutions are scalable, secure and aligned with standards.
• Continuously identify emerging AI capabilities and recommend how Marketing should evolve.
• Champion experimentation, learning and responsible AI adoption across the organisation.

Required profile

• Proven experience leading AI, automation or digital transformation initiatives within a modern marketing or technology organisation.
• Strong understanding of marketing team operations and how AI can fundamentally improve productivity.
• Ability to redesign complex operating models rather than merely optimise individual tasks.
• Experience driving organisation‑wide adoption of new technologies and ways of working.
• Comfortable working with AI platforms, workflow automation tools and emerging technologies without being an engineer.
• Commercial mindset focused on measurable business outcomes.
• Builder’s mindset excited by creating new capabilities and shaping the future of marketing.