Marketing and Audience Development Manager

About the role

The Marketing and Audience Development Manager will lead lead‑generation, acquisition and engagement activities across events, webinars, content and digital campaigns, using data‑driven insights to grow issuer and investor communities.

Key responsibilities

• Develop and deliver audience acquisition and lead‑generation strategies for priority issuer and investor communities.
• Partner with Issuer & Investor Relations to identify target organisations and translate them into focused marketing activity.
• Plan and execute multi‑channel campaigns across email, digital, social media, website and partnership channels.
• Manage audience marketing throughout the event lifecycle, from launch through post‑event engagement.
• Analyse performance data to optimise audience growth, qualified leads and marketing‑attributed revenue.

Required profile

• Experience in marketing, audience development, demand or lead generation, preferably in B2B events, media or professional services.
• Strong analytical ability to use data and insight for improving campaign performance.
• Excellent communication, organisational and project‑management skills.
• Commercially minded, collaborative and proactive approach to growing audience relationships.

Required skills

• Proficiency with CRM and marketing automation platforms for segmentation and campaign delivery.
• Expertise in multi‑channel audience acquisition and nurture techniques.

What we offer

• Generous annual leave, medical cover and inclusive parental‑leave packages.
• Subsidised gym memberships and other wellbeing benefits.
• Hybrid working model with 50% of time onsite.