Marketing Effectiveness Manager (Creative)

About the role

This position sits within a specialist marketing performance function of a global consumer brand. You will evaluate creative and marketing effectiveness by combining creative testing data with econometric modelling, turning complex datasets into actionable insights for future campaigns.

Key responsibilities

• Analyse creative testing results from platforms such as System1 and Kantar alongside econometric modelling outputs.
• Identify strengths, weaknesses and commercial impact of creative assets.
• Deliver clear, data‑driven insights and recommendations to creative, marketing and strategy stakeholders.
• Influence campaign and creative decisions through storytelling with data.
• Build collaborative relationships across creative, insights and performance teams.
• Develop and implement consistent measurement frameworks for creative and campaign effectiveness.
• Partner with adjacent insight and analytics teams to evolve long‑term creative testing approaches.

Required profile

• Strong analytical mindset with intermediate to advanced Excel skills.
• Experience using creative testing platforms (System1, Kantar) and interpreting Marketing Mix Modelling outputs.
• Proven ability to translate complex data into clear narratives and strategic recommendations.
• Excellent communication and presentation skills, comfortable influencing senior stakeholders.
• Experience working within marketing campaign and creative development processes, preferably in FMCG, consumer brands, agencies or research environments.

Required skills

• Excel
• System1
• Kantar
• Econometric modelling

What we offer

• Opportunity to work for a globally recognised brand focused on innovation and creativity.
• Genuine influence over how marketing performance and creative effectiveness are measured.
• Exposure to senior stakeholders and high‑profile campaigns.
• Collaborative, forward‑thinking working environment.
• Competitive day rate.