Marketing Executive – Formats & Unscripted

About the role

The Formats & Unscripted Marketing Executive will drive marketing campaigns and maintain the digital presence of ITV Studios' formats and unscripted catalogue. Working closely with Marketing, Sales, Content, Digital Products and Creative teams, you will create compelling assets, manage the website and digital catalogue, and support sales enablement across international markets.

Key responsibilities

• Support Senior Marketing Managers in planning and executing integrated marketing campaigns for formats and unscripted titles.
• Create marketing assets such as presentations, pitch decks, copy, and email campaigns, and report on performance.
• Own the Formats & Unscripted sections of the ITV Studios website and digital catalogue, curating homepage features, collections and promotional rails.
• Develop and execute content plans that drive buyer engagement and improve catalogue discoverability.
• Maintain marketing information in ContentHub and other CMS, ensuring assets and metadata are up‑to‑date.
• Produce sales enablement materials and respond to customer requests across international markets.
• Support ITV Studios' presence at key international events and markets.

Required profile

• Creative thinker with strong organisational skills.
• Detail‑oriented and able to manage multiple projects simultaneously.
• Analytical mindset to interpret website performance and campaign data.
• Collaborative team player comfortable working with cross‑functional stakeholders.
• Proactive attitude with a passion for media and entertainment content.

Required skills

• ContentHub (or similar content management system).
• Website management and optimisation.
• Digital catalogue management.
• Email marketing platforms.