Marketing Manager, B2B Lifecycle

About the role

The Marketing Manager, B2B Lifecycle will own and develop key parts of the B2B lifecycle strategy for FT Professional and FT Specialist, focusing on renewal, retention, cross‑sell and upsell. Working closely with the Head of B2B Lifecycle, you will translate strategy into quarterly plans and drive measurable commercial outcomes.

Key responsibilities

• Own a portfolio of lifecycle programmes covering renewal, retention, cross‑sell and upsell, and translate the overall B2B lifecycle strategy into quarterly priorities.
• Identify customer needs, behavioural trends and commercial opportunities to maximise renewal rates and account expansion.
• Define audience segmentation, personalisation, contact strategy and customer experience aligned with commercial priorities.
• Develop programme briefs, journey requirements and KPIs for Marketing Automation teams.
• Monitor performance, lead regular reviews, and recommend corrective actions to improve renewal and growth metrics.
• Lead the adoption of Experience and Lifecycle Centre of Excellence standards and share best practices across the organisation.

Required profile

• Significant experience in CRM, lifecycle, retention, renewal, expansion or customer marketing within a commercial B2B or subscription environment.
• Proven track record of owning customer marketing programmes, defining plans, KPIs and delivering commercial outcomes.

Required skills

• CRM systems
• Marketing Automation platforms
• Data & Analytics tools