Marketing Manager – Global B2B Demand Generation

About the role

We are looking for a hands‑on Marketing Manager to own our global marketing and communications agenda. As Sonihull’s principal marketing owner, you will translate commercial priorities into focused, impactful activity that strengthens our specialist brand, generates qualified demand, and supports sales growth.

Key responsibilities

• Develop and execute Sonihull’s global marketing and communications strategy, annual plan, and budget, aligned with business and sales priorities.
• Translate customer, market, and competitor insights into clear audiences, value propositions, and campaign priorities.
• Plan and deliver targeted digital campaigns across website, SEO, LinkedIn, paid search, social, email, and marketing automation.
• Own the content calendar and key touchpoints, creating and commissioning high‑quality content, case studies, and product‑launch materials.
• Collaborate with Alfa Laval’s central, divisional, and regional marketing teams, aligning Sonihull activity with group priorities and brand governance.
• Define and report on KPIs, using performance data to optimise marketing activity and investment.
• Build scalable ways of working and help shape future marketing capability as Sonihull grows.

Required profile

• Commercially minded B2B marketing generalist with depth in digital demand generation, content or integrated campaigns.
• Bachelor’s degree in marketing, communications, business or equivalent professional experience.
• 6+ years of B2B marketing and communications experience, with ownership of integrated plans and campaigns.
• Proven track record of digital and multi‑channel campaigns that generate qualified leads.
• Strong content judgement and copywriting skills to turn technical propositions into compelling stories.
• Working knowledge of the digital marketing toolkit: websites, SEO/SEM, social, email, CRM and analytics.
• Experience managing agencies, budgets and stakeholders within a global or matrixed organisation.
• Fluent English and willingness to travel within the UK and internationally (≈20‑25% of the time).
• Advantage: experience in maritime, industrial, engineering or other technical B2B markets.

Required skills

• SEO
• SEM
• LinkedIn advertising
• Paid search
• Social media advertising
• Email marketing
• Marketing automation
• CRM
• Analytics