Marketing Manager
C&M Travel Recruitment · London
Job description
About the role
Are you a strategic, commercially focused marketing leader looking to make a real impact? We are seeking an experienced Marketing Manager to lead the marketing strategy across a portfolio of B2B and B2C brands in the travel industry. You will own a multi‑channel function, drive digital campaigns, grow audiences and revenue, and develop a talented marketing team while partnering with senior stakeholders.
Key responsibilities
- Develop and deliver integrated marketing strategies across digital and print brands.
- Plan and execute multi‑channel campaigns (email, social, content, paid media, website).
- Lead marketing for industry events, driving registrations, ticket sales and attendee engagement.
- Create and optimise customer journeys, segmentation and automation using CRM platforms.
- Deliver commercial client campaigns across multiple channels and measure results.
- Analyse campaign performance, website traffic and audience insights to optimise future activity.
- Manage marketing budgets, KPIs and reporting, presenting insights to senior leadership.
- Lead brand development ensuring consistent messaging and creative execution.
- Identify new audience growth opportunities, partnerships and innovative initiatives.
- Mentor and develop a high‑performing marketing team, fostering a collaborative culture.
Required profile
- Proven experience in a senior marketing role with responsibility for strategy development and delivery.
- Strong digital marketing expertise across email, content, social media, CRM, marketing automation and analytics.
- Experience using customer engagement or marketing automation platforms to build personalised journeys.
- Excellent analytical skills with a data‑driven approach to performance optimisation.
- Strong leadership, communication and stakeholder management abilities.
- Commercially minded, able to manage multiple projects in a fast‑paced environment.
Required skills
- Email marketing
- Content marketing
- Social media
- CRM platforms
- Marketing automation
- Analytics
What we offer
- Hybrid working (3 days in the London office, 2 days remote).
- Competitive salary, discussed on application.
- 25 days annual leave plus bank holidays.
- Pension scheme.
- Opportunity to shape the marketing strategy of a growing media business.
- Career development and leadership of a talented team.
- Collaborative, supportive culture with regular social events.
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Published 7 hours ago
Expires 3 weeks from now
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C&M Travel Recruitment
London