Media Buying Manager – Automotive Sector

About the role

Join a leading automotive brand as a Media Buying Manager and take full ownership of its media strategy across traditional and digital channels. You will work on‑site in London, collaborating with internal marketing, product and retail teams to deliver integrated campaigns that drive measurable growth.

Key responsibilities

• Develop and execute integrated media buying strategies across TV, digital, OOH, print, radio and emerging channels.
• Manage relationships with media agencies and vendors, ensuring alignment with brand and business objectives.
• Conduct audience analysis, market research and competitor benchmarking to inform planning.
• Negotiate rates, placements and sponsorships to maximise value and campaign effectiveness.
• Monitor, optimise and report on campaign performance using data and analytics.
• Oversee media budgets, ensuring cost efficiency and strong ROI while complying with financial controls.
• Stay up‑to‑date with UK media trends, technologies and opportunities within the automotive market.
• Prepare post‑campaign analyses with insights and recommendations for senior leadership.

Required profile

• Bachelor’s degree in Marketing, Advertising, Media or a related field.
• Minimum 5 years’ experience in media buying, preferably within the automotive sector.
• Proven track record of managing large‑scale, multi‑channel campaigns.
• Strong knowledge of the UK media landscape, consumer behaviour and automotive market.
• Excellent analytical, negotiation and stakeholder management skills.
• Experience handling significant media budgets and ensuring financial compliance.

Required skills

• Nielsen
• Kantar
• AdIntel
• Google Ads
• Meta Ads Manager
• DV360

What we offer

• Competitive salary up to £70,000 per year.
• Opportunity to lead media strategy for a recognised and growing automotive brand.