Motorcycle Sales Manager

About the role

An exciting opportunity has arisen for an experienced Motorcycle Sales Manager to lead a fast‑paced, high‑volume motorcycle retail operation in Dorset. The role combines hands‑on sales leadership with a focus on delivering exceptional customer experiences and strong commercial performance.

Key responsibilities

• Lead and motivate a high‑performing motorcycle sales team.
• Manage a busy used‑bike operation with significant stock levels.
• Drive new and used motorcycle sales performance.
• Maximise revenue across finance, warranty, clothing, accessories and other add‑on products.
• Oversee enquiry management and CRM processes.
• Maintain exceptional customer satisfaction standards.
• Support marketing activity and dealership events.
• Create a positive, engaged, performance‑driven team culture.

Required profile

• Proven experience managing a successful automotive sales team.
• Strong leadership and organisational skills.
• Commercially driven with a track record of delivering results.
• Excellent communication and customer service abilities.
• Ability to thrive within a fast‑paced retail environment.
• Passion for motorcycles advantageous but not essential.

Required skills

What we offer

• Basic salary of £35,000 with OTE up to £60,000.
• Company benefits package.
• Staff purchase scheme.
• Health cash plan.
• Employee wellbeing support.
• Career progression opportunities.