Optical Branch Manager – Birmingham

About the role

Lunaria Recruitment is seeking an experienced Optical Branch Manager to lead a modern independent practice in Birmingham. You will be responsible for delivering a premium in‑store experience while driving commercial growth and maintaining high standards of patient care.

Key responsibilities

• Manage the day‑to‑day operations of the optical practice.
• Ensure an exceptional customer experience throughout the patient journey.
• Lead, motivate and develop the team to reach their full potential.
• Identify and act on opportunities for business growth.
• Oversee staff training, engagement and ongoing development.
• Handle administration, compliance and operational procedures.
• Collaborate closely with the Regional Manager and wider team.
• Maintain a professional, welcoming and relaxed practice environment.

Required profile

• Previous management experience within an optical practice (essential).
• Strong leadership and team‑management abilities.
• Excellent communication and interpersonal skills.
• Commercial awareness with a passion for customer service.
• Confident, organised and self‑motivated.
• Positive, professional attitude with strong attention to detail.

Required skills

What we offer

• Competitive salary (£30,000‑£32,000 per year).
• Achievable bonus scheme.
• Monday‑to‑Saturday schedule with no Sunday or late‑night work.
• Generous holiday allowance.
• Company pension and sick pay.
• Career development and long‑term progression opportunities.