Organic & Creative Strategist

About the role

We are looking for an Organic & Creative Strategist to join our Creative Strategy team in Manchester. You will shape brand narratives, develop content plans and optimise creative performance across social and paid channels.

Key responsibilities

• Conduct brand, audience and competitor research to inform organic and paid strategies.
• Develop and manage monthly content calendars for relevant social platforms.
• Create detailed creative briefs for designers and content creators, aligning with campaign objectives and brand guidelines.
• Analyse creative and social performance data to identify top‑performing content, trends and optimisation opportunities.
• Make data‑driven recommendations to improve creative assets, messaging and overall content performance.
• Schedule and publish content using third‑party social media management tools.
• Produce regular reports highlighting content performance, creative effectiveness and strategic insights.
• Collaborate with Paid Media, Email Marketing, Design and Web teams to ensure a unified marketing strategy.
• Attend client meetings, prepare updates and future content recommendations.
• Monitor competitor creative activity and emerging trends in paid social ad libraries.

Required profile

• Strong analytical mindset with the ability to interpret data and make data‑driven decisions.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Effective written and verbal communication skills, capable of providing proactive insights to clients.
• Ability to work independently and collaboratively within a team.
• Ambitious, driven and eager to learn, with a willingness to contribute to business growth.

Required skills

• Understanding of paid media concepts and strategies.
• Google Ads and Meta (Facebook) Ads knowledge (certifications preferred).
• Familiarity with paid social performance metrics such as hook rate, hold rate, CTR, CVR, ROAS or CPA.
• Basic principles of creative testing (A/B testing, iteration, scaling winning creative).
• Comfortable using AI tools such as ChatGPT or Claude for research and ideation.