Paid Media Executive

About the role

Footasylum, a UK streetwear and sportswear retailer focused on digital transformation, is looking for a Paid Media Executive to join its Digital Trading Team in Rochdale. The role supports the planning, activation and optimisation of paid media campaigns that drive profitable traffic, customer acquisition and revenue across digital channels. It is a hybrid position based at the Head Office.

Key responsibilities

• Support the setup, activation and day-to-day management of paid media campaigns across Paid Search, Performance Max, Demand Gen and Paid Social
• Monitor campaign performance against revenue, ROAS, CPA, traffic and customer acquisition objectives, and identify optimisation opportunities
• Run regular budget and pacing checks so spend stays aligned to plans and trading priorities
• Optimise campaigns across audiences, products, creative, bidding, budgets and placements
• Support product feed and catalogue-led campaigns, resolving product or data issues with relevant teams
• Work with Ecommerce Trading, Creative, CRM, Buying and Merchandising to align media activity with campaigns, launches, promotions and stock priorities
• Produce regular performance reports and communicate key drivers, risks, opportunities and recommendations
• Support campaign testing across creative, audiences, landing pages, formats and media strategies, and document learnings
• Conduct competitor and market analysis, and maintain accurate campaign naming, tracking and measurement standards
• Support agency, platform and technology partners where needed, and stay up to date with changes across major advertising platforms

Required profile

• Experience in paid media, performance marketing or digital marketing, ideally in retail, fashion or a fast-paced ecommerce environment
• Analytical, proactive and organised, able to manage multiple campaigns and deadlines
• Strong communicator who works well with creative, trading and commercial teams
• Ability to attend the Head Office in a hybrid way in Greater Manchester

Required skills

• Working knowledge of Google Ads and Meta Ads Manager
• Understanding of ROAS, CPA, CPC, CTR, conversion rate and revenue
• Google Analytics / GA4 and Microsoft Excel for campaign analysis and budget tracking