Performance Marketing Executive – PPC

About the role

This position is with a fast‑growing retail business looking to boost its online revenue through paid acquisition. You will join a digital marketing team and work closely with experienced performance marketers to manage and optimise PPC campaigns.

Key responsibilities

• Set up, manage and optimise PPC campaigns on platforms such as Google Ads.
• Monitor performance, identify trends and recommend improvements.
• Conduct keyword research and audience analysis.
• Assist with bid management, budget pacing and spend monitoring.
• Produce regular campaign reports and maintain performance dashboards.
• Ensure accurate tracking, tagging and URL implementation.
• Support testing and optimisation initiatives to improve ROI.
• Manage creative assets and campaign updates across digital channels.
• Carry out competitor analysis and market research.
• Maintain documentation, processes and best‑practice guides.
• Support seasonal trading activity and peak periods.

Required profile

• Minimum 2 years experience in PPC, paid search or performance marketing.
• Hands‑on experience with Google Ads campaigns.
• Strong analytical ability to interpret and report on performance data.
• Good working knowledge of Microsoft Excel.
• Experience monitoring campaign budgets and performance metrics.
• Excellent attention to detail and organisational skills.
• Ability to manage multiple tasks and meet deadlines in a fast‑paced environment.
• Strong communication skills and a collaborative approach.

Required skills

• Google Ads
• Microsoft Excel