Performance Marketing Lead

About the role

Omnea is looking for its first dedicated Performance Marketing Lead to own the end‑to‑end loop from ad spend to pipeline. You will take existing paid campaigns, the website and social channels, identify what truly drives revenue, and scale those efforts with data‑backed decisions.

Key responsibilities

• Own the pipeline and performance metrics for all digital channels, reporting cost, source and ROI.
• Build and maintain dashboards in Dreamdata using HubSpot and GA4 data.
• Track campaigns from first touch through to closed‑won and use insights to optimise future spend.
• Run a rigorous testing cadence, pausing under‑performing tactics and scaling winners.
• Partner with the agency to set briefs, audience strategy, funnel design and manage a six‑figure annual ad budget.
• Lead LinkedIn Ads as the primary paid channel, creating audiences from closed‑won data and target account lists.
• Collaborate with content and design teams to produce high‑impact creative.
• Own website conversion: build and update pages using the component library and CMS, run ongoing A/B tests, and ensure clean tracking and attribution.

Required profile

• Proven experience in a B2B marketing role, either in‑house or agency.
• Commercial mindset focused on pipeline and cost‑per‑opportunity rather than clicks.
• Deep understanding of paid media mechanics, especially LinkedIn Ads.
• Strong analytical skills: can build reports from scratch, spot anomalies and explain trends.
• Hands‑on experience building pages in a CMS using components and proper tracking.
• Experience working with agencies, writing briefs and evaluating deliverables.

Required skills

• HubSpot
• Dreamdata
• Google Ads
• Campaign Manager
• LinkedIn Ads
• GA4
• CMS (component‑based)
• Figma
• SEO fundamentals