Performance Marketing Manager – B2B SaaS

About the role

We are seeking a Performance Marketing Manager to lead the growth engine for a PE‑backed B2B SaaS business. Reporting to the Head of Demand Generation, you will own paid acquisition, SEO, CRO and emerging AI search channels to drive qualified pipeline and revenue.

Key responsibilities

• Manage and optimise paid search, paid social and other acquisition campaigns.
• Oversee review platforms, marketplace partnerships and CPL initiatives.
• Allocate, forecast and optimise the marketing budget.
• Track and improve CAC, SQL, conversion and pipeline metrics.
• Lead SEO, CRO and website optimisation efforts.
• Design and execute ABM targeting and retargeting campaigns.
• Test, attribute and analyse channel performance.
• Identify and pilot emerging AI‑driven search opportunities.

Required profile

• Proven B2B SaaS performance marketing experience.
• Track record of managing paid media budgets and delivering commercial outcomes.
• Strong understanding of CAC, pipeline generation and ROI.
• Experience collaborating closely with sales and demand generation teams.
• Analytical mindset with optimisation expertise.

Required skills

• Google Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• SEO
• CRO
• ABM
• AI‑driven marketing tools

What we offer

• Salary up to £50,000 per year.
• Excellent benefits package.
• Opportunity to shape and build a growing marketing function.
• Significant investment and backing from private‑equity owners.